About Dessira

Founded in 2025 in Iceland, Dessira is an activewear brand born out of passion for tennis and padel. Our mission is simple: to create performance-driven, stylish, and comfortable apparel that empowers athletes to play their best and feel confident on and off the court.

Inspired by Champions

Dessira was inspired by the coach behind Iceland’s tennis and padel champions, whose dedication, discipline, and vision for the game shaped the foundation of our brand. We believe in combining this champion mindset with high-quality design — ensuring every piece of clothing supports both movement and performance.

Our Focus

  • Tennis & Padel First – Our collections are built around the demands of racket sports: lightweight, breathable fabrics, freedom of movement, and durability for long training sessions and competitive matches.

  • Active Lifestyle – While our roots are in tennis and padel, Dessira activewear is versatile enough for yoga, pilates, fitness, and everyday wear.

  • Icelandic Spirit – Designed in Iceland, our brand reflects the resilience, energy, and modern minimalism of our home country.

  • Dessira is Iceland’s pioneering sports brand for racket sports, with a strong focus on tennis and padel.

Our Promise

At Dessira, we believe sport is more than just a game — it’s about mindset, unity, desire, love, and ambition. That’s why our slogan, - 
“Own the court. Own the game.”
is stitched into every design we create. It’s a reminder to push boundaries, embrace challenges, and perform with confidence.